₹9.57L
Paid Spend
Meta + Google
↑ 29.2% vs previous batch
CPL (per lead) ₹246
CAC (per customer) ₹9,866 · 97 customers
Cost per webinar enrollment ₹68,357ARIA funnel overview for Slow Burn Method
HeadlineSix numbers that describe the whole batch — compared to the previous batch
3,895
Total Leads
CPL ₹246
↑ 1.1% vs previous batch
74.0% of leads have reached a sales call14
Webinar Enrollments
2 sessions
↓ 91.4% vs previous batch
Reg → enroll 0.5%
Cost per enrollment ₹68,3572,884
Sales Calls Done
220 messages sent
↑ 189.0% vs previous batch
Connect rate 32.0% (923 of 2,884)83
Enrolled
Sales desk
↓ 4.6% vs previous batch
83 enrolled from sales deskFunnel health
Composite of connect rate, attendance, enrolment and call coverage.
44/ 100
Needs attention
- Call connect32%target 60%
- Webinar attendance11%target 45%
- Reg → enroll0%target 8%
- Leads called74%target 80%
Attendance trend
Show-up rate across 2 tracked sessions · 332 of 3,081 joined.
Jul 30Aug 6
FunnelSpend to enrollments, stage by stage
The funnel · spend to enrollments
Every stage feeds the next. Blocks are sized by volume; the amber stage is the biggest leak.
Stage 1Ad Spend₹9.57LMeta + Google Ads
₹246cost / lead
Stage 2Leads Captured3,895CPL ₹246
79%into nurture
Stage 3 · engaged
Webinars
3,081 registered
332 attended · 10.8%74%leads called
Stage 4Sales Calls 2,884only 32.0% connected
923 answered · 1,961 not
923 answered · 1,961 not
1%of connected
Stage 5 · outcomesInterested & Enrolled8 interested97 enrolled14 (webinar) + 83 (sales desk)
CAC ₹9,866 per customer
CAC ₹9,866 per customer
BreakdownsWhere the money, the nurture and the calls landed
Channel performance
Where the spend went and what it bought.
| Channel | Spend | Leads / Clicks | CPL | CTR |
|---|---|---|---|---|
| Meta Ads | ₹9,42,336 | 3,895 leads | ₹242 | 1.75% |
| Google Ads | ₹14,664 | 477 clicks | — | 3.26% |
Meta Ads and Google Ads (Search) are the only paid channels tracked.
Manually loaded from the latest ads performance report.
Webinar performance
2 sessions · reg → enroll 0.5%
| Session | Reg. | Att. | Att % | Enr. | Status |
|---|---|---|---|---|---|
| Jul 30Diagnosis webinar | 1,169 | 214 | 18.3% | 13 | Complete |
| Aug 6Diagnosis webinar | 1,912 | 118 | 6.2% | 1 | Complete |
| Total | 3,081 | 332 | 10.8% | 14 |
Attendance % is computed per session. Sessions marked “Not tracked” are excluded from the attendance average.
Zoho CRM · synced 9h ago
Sales outcomes
Call dispositions · 1,961 of 2,884 unanswered (68%)
Last 2 logged days: 13 Aug 2026 · 14 Aug 2026. Refreshes daily 10:30 AM IST.
Sales Daily Log · synced 16h ago
Side funnels & systemsLive connector status
Data sources
Where every number on this page comes from.
Zoho CRMWebinar registrations, lead records
Synced 9h agoSales Daily LogCalls, messages, dispositions, desk enrollments
Synced 16h agoQuiz leads sheetQuiz campaign lead count
Synced 16h agoMeta & Google Ads (Aug)Spend, leads, CTR
Manual uploadScheduled consolidation runs daily at 10:30 AM IST · use “Refresh now” for an on-demand pull.